I’ve been a Graphic Designer for over a decade — during my career I’ve created media spanning commercial advertisement (from large scale print to digital), brochures, posters to layout design & logos, I’ve done it all. I’ve always loved the process of designing ads; understanding what’s visually attractive and/or what’s the most effective way to convey a message to the audience. With my love of problem solving in mind, I decided it was time to pivot to UX/UI design.